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Paid Marketing Director

Overview

CompanyEnvato

Salary

ExperienceDirector

LocalRemote

Job Description

We exist to empower creatives to thrive independently and as a community. We work to be the must-have, most used, intelligent and essential creative companion where we empower creatives to create freely and confidently, and accelerate their everyday creative process however and wherever they work.

We proudly support the lives of creative pros all over the world, from web developers and graphic designers, to marketers, videographers, photographers and more. We’ve built a community where anyone can get their creative projects done, and where creators bring their ideas to life and in the process, earn a living doing what they love. Our mission is to be the singular destination for creative assets. It doesn’t get much better than that!

We are a global and rapidly scaling business. Blending purpose and profit, we’re a passionate B Corp, committed to making a positive impact on the communities we engage in. You can read more about our purpose, mission and values on our website.

We’re leaders in flexibility and have embraced ways of working to encourage this for a long time. Where we can, let’s make work, work for you! Our roles can be based ANYWHERE in Australia or New Zealand, and while we all mostly work from home we’re proud of how we keep our global team connected.

About the role:

As the Paid Marketing Director you will be a strategic leader within our marketing team, driving the global paid media agenda; planning, execution, and optimization of paid marketing initiatives. In addition to driving customer acquisition, and a strong focus on performance marketing, this also includes brand marketing campaigns where appropriate.

You will lead a global team of paid media professionals with significant budgets across Google, YouTube, Facebook, Instagram, TikTok and other platforms (including Affiliate marketing), as well as work closely with key stakeholders across Marketing, Design, Product and Analytics to ensure cohesive and impactful experiences for users across marketing channels and product.

Responsibilities:

Develop and lead the overall paid marketing strategy aligned with Envato’s goals and objectives.
Ensure comprehensive end-to-end management of paid marketing campaigns across various platforms, including Google, YouTube, Facebook, Instagram, TikTok, LinkedIn, and more.
Lead the development and implementation of strategies to grow our Affiliate marketing channel.
Collaborate with the creative team to ensure cohesive integration of brand messaging and visuals in paid campaigns.
Collaborate with other key stakeholders across marketing and product to ensure consistency and optimisation across the broader customer experience
Strategically allocate and manage paid marketing budgets to achieve maximum return on investment and/or other agreed KPIs
Utilize deep data-driven insights to understand and continually optimize performance
Stay abreast of industry trends, new technologies, and changes in algorithms affecting paid marketing and implement cutting-edge strategies to stay ahead of the competition.
Lead and mentor a team of paid media professionals.
Foster a collaborative and innovative work environment to inspire the team to deliver high quality work.
Embody a high-performance culture by implementing strong support mechanisms to drive continuous improvement, individual and collective accountability and trust.
As an influential member of the marketing leadership team, support, challenge and guide cross-functional leaders to plan and prioritize strategic initiatives.
Cultivate a strong hypothesis-driven testing culture

Knowledge & Experience:

Bachelor’s degree in Computer Science, Analytics, Marketing, Business, or related field. Master’s degree is a plus.
7 years of experience in paid marketing, with a proven track record of strategic leadership, and managing significantly large budgets
Demonstrated experience and certification across both paid search and paid social: Google Ads, DV360, SA360; Microsoft Ads; Facebook; LinkedIn; Twitter
Strong experience with analytics, tracking & data centred performance analysis and reporting
Exceptional team management and leadership abilities.
Excellent communication and strong collaboration skills across functions.
Ability to assess and prioritise channels with consideration on the impact of paid vs. organic that provides the strongest business outcome.
Experience in Programmatic, Marketing Automation; onsite targeting and SEO knowledge highly regarded.

Some of the great things we offer:

We are a remote business with full flexibility for you to manage work and life as you need – outcomes are what’s important to us.
We provide MacBook Pros or HP’s for you to do your best work, as well as all your initial and ongoing tech setup to suit your individual needs.
It’s important you love your home office so we will provide a contribution towards your set up and a monthly allowance to support work from home costs.
Want to expand your family? We will support you! We offer 20 weeks paid primary carer leave (with super paid on top for the first 12 months); and 6 weeks paid secondary carers leave.
Connection is so important in a remote business. That’s why we provide you with an annual allowance to meet up with colleagues and share some food and a laugh.
We want to reward your hard work with our performance-based bonus program worth up to 12.5% annually.
Continuous improvement is encouraged and we provide an annual budget for you to put towards your learning.
We know our product is awesome so we will provide you with a free Envato Elements subscription for your side gigs and/or personal use.
Your wellbeing is paramount and we provide access to a holistic assistance program that provides support in many areas of life and health.

Our culture:

We are B Corp certified & believe in succeeding sustainably as one global team.
We are leaders in flexible working and really walk the talk – our work from anywhere benefit allows you to work and travel for up to 3 months in another country. We have also removed standard hours from contracts to empower our people to work in a way that makes sense to them.
We support working parents through a range of initiatives, including being a proud partner with Grace Papers.
As part of our values and vision, Envato contributes 2% of profits to charities in each of the three main countries we operate in.